What:
Third annual campaign to feed hungry neighbors through local food banks and rescue organizations, including Food Bank of Eastern Michigan, Food Bank of South Central Michigan, Food Gatherers, Forgotten Harvest, Gleaners Community Food Bank of Southeastern Michigan and the Greater Lansing Food Bank.
When:
November 29 through January 27
Who:
Kroger shoppers at Michigan Kroger stores
How:
Shoppers select pre-filled $5 or $10 bags of groceries and take them to the checkout for the cashier to add to the shopper’s grocery bill. Local food banks collect the bags of groceries at local stores and distribute the food to their clients.
Each bag contains non-perishable foods such as canned vegetables, protein foods such as tuna and grain products such as rice.
Why:
Kroger wants to make it easy for shoppers to help feed hungry neighbors in their community during a season when many families have higher bills to pay and less money for food.